That’s an excellent question — many new authors face the same challenges when stepping into the publishing world for the first time. Here are some of the most common pitfalls new authors can fall into, and why they matter:
- Unrealistic Expectations
Expecting instant bestseller status or overnight success.
Believing that publication alone guarantees sales.
Underestimating how long the process (editing, design, marketing) really takes.
- Resistance to Editing
Viewing feedback as criticism rather than improvement.
Refusing necessary edits, which can leave the book less polished and harder to sell.
Forgetting that editing is a collaboration, not a judgement.
- Lack of Patience
Publishing is slow: 12–18 months is typical.
Authors who rush may end up disappointed or with a book that isn’t ready.
Impatience can strain relationships with publishers.
- Neglecting Marketing
Assuming the publisher will “do everything.”
Avoiding events, interviews, or social media because of discomfort with self-promotion.
Forgetting that building a readership is a long-term process.
- Oversharing Confidential Information
Publicly discussing contracts, royalties, or internal emails.
Accidentally damaging relationships with retailers, reviewers, or the publisher.
Risking legal or contractual consequences.
- Comparing Themselves to Others
Measuring their journey against big-name authors or fellow debuts.
Forgetting that every book has its own path and market potential.
- Treating Writing as a Hobby (After Signing)
Missing deadlines.
Delivering drafts that aren’t properly proofread.
Not realising that once they’ve signed, they’re now professional authors with responsibilities.
- Ignoring Professional Advice
Believing their way is always the best way.
Dismissing advice on covers, titles, or marketing that could improve sales potential.
- Financial Misunderstandings
Expecting large advances or fast royalty payments.
Not understanding that royalties take months (sometimes longer) to come through.
Underestimating how much publishers invest in production and distribution.
- Taking Reviews Personally
Every book gets criticism.
Responding publicly or emotionally to negative reviews can harm an author’s reputation.
Professionals learn to take feedback in stride.
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